Tuesday, February 26, 2008

CSR Solution Model


l

Roxy Solution Model


Model above is our group solution model for this Operation Management project. Roxy Solution Model is creating based on several resources. First we get the idea from the Mazda Community Contributions Tree, which is a very good reference for our group in creating this model. Second, is the “Fishbone Diagram” from the Operation Management text book. This “fishbone diagram” is one of the general –purpose quality analysis tools in operation management. We identified those problems in workforce and solve those problems through our solution model. Third, our group also using the benchmarking system to compare our case study company with others companies. Fourth, Poka –Yoke system also apply by us in our case study solution model. Fifth, in our weblog, we also apply Pareto analysis and scatter diagram concept in our solution model for case study and whole project. We create a vote system for visitors of our weblog to vote their opinions about the CSR perspective or component in our case study and help us identified the most important component that we need to focus. Those five operation management system are applied in our solution model, case study and whole project.

For this solution model, it is focus on two elements, which is employee training element and employees’ involvement in CSR perspective. On the left side of Roxy Solution Model is the training aspect and on the right side is employees’ involvement in CSR perspective. The others small component is about the problem that commonly occur and can solve by our solution model. Our solution model is including or insert CSR concept or perspective in those two element with others necessary or basic concept in training and employees involvement element.

The training element in our model is based on four categories,

1. CSR based Training
Nowadays CSR perspective become a hot global issue, and also in the business world and market place. There is more and more company or organization includes CSR perspective in its training programme. In this CSR training, those employees and also the top management people will educated about the CSR concept, what is their responsibility to the company, social, environmental and for themselves, how important CSR for them and better commitment to company CSR mission or objective. This step is necessary for a company to develop CSR perspective in the workforce, create CSR culture in company, and develop its CSR based identity. Effective CSR based training programme also effectively lead company to success creating CSR culture for itself.

2. Attitude Training
Attitude training is another crucial training programme for an organization, especially service-oriental organizations. Bad attitude of employees may detect company interest, customers dissatisfies with company service, company sales may decrease and also its profits. Even in product-oriental organization, attitude of the employees’ also important, bad working attitude of employees may affect company outcome quality, workforce environmental and company’s profits. Through this attitude, it may develop better working and service attitude, this will enhance outcome’s value, increase sales and profits of the organization.

3. Hygienic and Workforce Safety Training
As the title, this kind of training is necessary fro employees, especially those employees work in dangerous working environment. Main objective of this training is to increase the safety awareness in workforce, with this it can minimize the occurring of such safety related accident or incident. The workforce safety quality also increases by running this safety training among employees. Example, how to operate machine in safety and right way, what should employees do when accident happen and others. This training also part of the company CSR objective, provide safety workforce also necessary for a company to create a CSR based company. Cleanliness issues in the work environment also part of provide safety workforce.

4. Skills and knowledge Training
This is the most basic training in every organization and is necessary for organization to keeping survive in this high competition market. Employees is the human capital for organization, it may create valuable outcome for organization and bring revenues. Organization and employees should not satisfy with their current ability or knowledge, they should continuous learning and improving. Organization provide skills and knowledge training to enhance employees skills and knowledge, keeping its workers familiar with the latest technology and knowledge and enhance creativity and innovative.
Result from this training increase outcome value, create competitive advantage, increase sales and profits of company.

The employees’ involvement element also focus on four categories,

1. Social Welfare
In this aspect, employees is encourage to involve themselves in company social welfare activities and volunteer activities likes involve in company charity activities, visit to care center and orphan center, donation and other company CSR department organize activities. Employees’ involvement and support is important to success running such CSR activities. As an example, during natural disaster likes flood, tsunami, many company will helping those victims through donation and volunteer helper to help those victims. Employees are encouraged to take part in such activities.


2. Environmental Welfare
Environmental issues are another important element in CSR perspective. Besides contributed to community through social welfare activity, organization also needs to alert about the environmental issues, such as pollution and global warming. Some of the company may have clean-up activities to keep the environment clean, employees should involve in this kind of activities. For those product-oriental company which may bring negative impact to the environment likes pollution, employees should support the company afford to minimize the pollution effect and solve the problem.

3. Education
Most of the famous and big organization doing CSR through education aspect, such companies provide scholarship, education loan, school assistances, school excellent awards and sponsorship for some education fair. Employees may involve in promoting, preparing, processing, and manage those programme. As an example, Nestle R.O.C.K.s (Reaching Out to Community and Kids), volunteers are given 16 “time-off” for voluntary work in a year.

4. Nourishing Employees
“Wellness at Work” means that amid a safe and comfortable working environment for employees. Organization can held many activities for its employees, like annual family day, annual staff party, annual trip, encourage healthy lifestyles and others. Those activities also conclude as CSR based activities which focus on employees or workforce. Involvement from employees is key point to success those activities. Organization may provide many incentives to encourage participant of employees.

Above eight components will lead to accomplish our main objective, which is employees training and employees involvement in CSR perspective.




1 comment:

Kazu said...

this solution model is good for nasi kandar pelita to guide them to be a better compny next time