Digital Poster

From the poster, we can stress on the main factors that our Case Study company (Pelita Nasi Kandar) can improve on. this will cause further improvement hence, making the company more CSR friendly

Case Study

We used Nasi Kandar as our Case Study because we felt that they practice some aspects of CSR but also show a lot of room for improvement. We also chose this company because we felt that our solution model would fit into this company.

Nasi Kandar Pelita, Sungai Dua

Seating Capacity: 212 pax on ground floor

Environment: Special cooling fan for outdoor sitting

Entertainment: Astro / Music / Movies / Documentaries

Business Hours: 24 hours

Menu: 60 items plus a Soup Counter & Mee Goreng Counter.

As for Employee Training with CSR in Perspective:

1. CSR Based Training.

From our observation, we noticed that the cashiers there sold cigarettes to the public without asking for their identification cards. We feel that this practice is bad because it encourages smoking among the youngsters around the area. In addition to this, the shop is located beside a computer café so many youngsters meet up there and smoke with their friends because they think it is cool. We feel that the management should ban the sale of cigarettes to minors as it encourages bad habits which are bad for health. The people at the cashiers should make it a protocol to ask for identification before selling cigarettes.

We also noticed that many customers were often annoyed by other customers who smoke while eating in the restaurant. We feel that the management should create smoking and non-smoking sections and the workers should be taught to make sure that people sit in right sections to make sure that everyone stays happy. Those who sit at the wrong sections should be asked to go to their respective sections. This is also good for people who have health problems such as Asthma or allergies to dust because they would be able to enjoy their food without any breathing problems.

2. Attitude Training

Some of the staff at the restaurant gave very bad service to their customers and some of them were very selective to whom they wanted to serve nicely. Most of the time they would treat ladies very nicely but later they would make them feel uneasy by staring at them. They were also rude to some people in the restaurant.

We feel that the workers should be trained or briefed to serve their customers equally and not harass some of the customers. They should attend a course to explain about customer rights and also rights as workers so that both parties are given proper treatment. In addition to this, workers should also be rewarded for their good behavior to encourage them to be nice. This would make the customers feel comfortable there and visit the place more often.

3. Workforce Safety and Hygiene Training

In the kitchen, we saw that the floor was wet and had oil on it. It would be very unsafe for the staff to walk on that floor because they might slip and fall.

There should also be rules put up in the kitchen and wet places to make sure that the floor stays dry and clean to avoid accidents. The workers in the kitchen should also be given safety clothing like slip free shoes to wear to avoid them from falling.

From our observation, we noticed that the workers were very unhygienic when handling the food. They wore hats which stopped their hair from falling into the food which was good but there was no sanitization in the restaurant. They would use their bare hands to clean the tables and later handle food without washing their hands. They would also rub or scratch their body parts such as their noses and later handle straws and utensils without washing their hands. We feel that this practice is very unhygienic and can cause sickness to the public. The people preparing the food such as Roti Canai and the curries did so without wearing masks or gloves. In addition to that, the workers do not sanitize the tables when they clean them. They used the same cloth to wipe the tables and the chairs.

To resolve this problem, we suggest that the management come up with a sanitization method practiced in many places such as Mc Donald’s where workers have to sanitize their hands every hour and also every time they touch anything dirty or their own body. They should also be trained to cover their mouths with masks and wear gloves when preparing food. They should also be taught to hold the straws at the centre and not at the tip or only one person should be appointed to place the straws in the cups. This would reduce the chance of customers and workers themselves falling sick because of dirty food or hygiene. There should also be cleaning cloths meant for tables and separate ones for chairs to make sure that germs and dirt do not harm the workers and customers.

4. Skills and Knowledge Training

We noticed that most of the workers spoke poor English and very little Malay. This causes a language barrier especially when they get the orders wrong; they do not understand what the customer says and both parties are frustrated because they can’t understand each other.

To overcome this problem, the restaurant management should give basic language classes to their workers because this helps them to converse better with the customers. This would make the workers feel good about themselves and they would strive harder to learn more and also work harder because they would learn to enjoy their work.

We also found out that only a few of the workers knew how to cook the food such as frying noodles or making the Roti Canai. They also did not know what ingredients were used in the food which is a bad thing because people with allergies would not know what they ate.

More workers should be trained to cook or prepare the food so that the restaurant would not have to rely on only one person and the restaurant would not face difficulties if he were to get into an accident as there would be more people able to cook the food. This makes the workers multi-skilled and they would be more marketable in the future. They should also be taught the basic nutritional values in the food to make sure that customers do not consume things that they are not supposed to eat. There should be an extra menu for the workers that show the basic ingredients in the various foods. This makes the customers trust the restaurant and they will frequently come back because they would feel more secure eating the food.

The Employees Involvement with CSR in Perspective:

1. Social Welfare

From our observation, Pelita Nasi Kandar collects charity for the blind, also called Tabung SAB (Society Advancement of the Blind). We felt that the restaurant did a good job in that because they placed a donation box at the cashier which is a very strategic location. This is because people would donate their loose change to charity.

To further better this act of charity, the restaurant should organize visits to the centre which they are donating too. They could also donate curries and rice to the centre so that the disabled get to enjoy the curry that the company made specially for them.

2. Environmental Welfare

The restaurant should be more active in environmentally friendly events because this raises the company’s status in the public eye and they would feel more confident to eat there. For a small start, they could change the Styrofoam boxes to paper boxes to reduce wastage and pollution. They should also not supply plastic utensils. They should also start using induction cookers rather than normal gas stoves. This not only saves money and cooking time but it also reduces air pollution. In the long run, customers would visit the restaurant because they know that the food is produced in a way that doesn’t pollute the environment.

3. Education

The restaurant should help the society by either giving loans to students or subsidizing the price of food for needy students. Doing this, students would be able to afford to buy books and materials used in their classes.

The restaurant should also give scholarships to the staff’s children who are back home in their hometowns. This would make sure that they have a good education because the staff would not be able to afford that kind of education for their companies.

4. Nourishing Employees

The restaurant gives its workers free meals and this shows that they care that their workers eat enough to make sure that they have enough energy. Unfortunately, the workers can only select from the selection of food sold in the restaurant. This means that they would not get the proper amount of vitamins and too much of Nasi Kandar and sweet drinks can cause obesity and also diabetes. This would later lead to even more health problems.

The company should show interest in the workers health by giving them vitamins or letting them choose healthier foods. This can be done by introducing healthier food in the company which still tastes good. This makes sure that the workers are eating balanced diets. Furthermore, the healthier dishes introduced into the company would encourage customers who are more health conscious to go to the restaurant to eat, thus increasing revenues.

CSR Solution Model

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Roxy Solution Model

Model above is our group solution model for this Operation Management project. Roxy Solution Model is creating based on several resources. First we get the idea from the Mazda Community Contributions Tree, which is a very good reference for our group in creating this model. Second, is the “Fishbone Diagram” from the Operation Management text book. This “fishbone diagram” is one of the general –purpose quality analysis tools in operation management. We identified those problems in workforce and solve those problems through our solution model. Third, our group also using the benchmarking system to compare our case study company with others companies. Fourth, Poka –Yoke system also apply by us in our case study solution model. Fifth, in our weblog, we also apply Pareto analysis and scatter diagram concept in our solution model for case study and whole project. We create a vote system for visitors of our weblog to vote their opinions about the CSR perspective or component in our case study and help us identified the most important component that we need to focus. Those five operation management system are applied in our solution model, case study and whole project.

For this solution model, it is focus on two elements, which is employee training element and employees’ involvement in CSR perspective. On the left side of Roxy Solution Model is the training aspect and on the right side is employees’ involvement in CSR perspective. The others small component is about the problem that commonly occur and can solve by our solution model. Our solution model is including or insert CSR concept or perspective in those two element with others necessary or basic concept in training and employees involvement element.

The training element in our model is based on four categories,

1. CSR based Training
Nowadays CSR perspective become a hot global issue, and also in the business world and market place. There is more and more company or organization includes CSR perspective in its training programme. In this CSR training, those employees and also the top management people will educated about the CSR concept, what is their responsibility to the company, social, environmental and for themselves, how important CSR for them and better commitment to company CSR mission or objective. This step is necessary for a company to develop CSR perspective in the workforce, create CSR culture in company, and develop its CSR based identity. Effective CSR based training programme also effectively lead company to success creating CSR culture for itself.

2. Attitude Training
Attitude training is another crucial training programme for an organization, especially service-oriental organizations. Bad attitude of employees may detect company interest, customers dissatisfies with company service, company sales may decrease and also its profits. Even in product-oriental organization, attitude of the employees’ also important, bad working attitude of employees may affect company outcome quality, workforce environmental and company’s profits. Through this attitude, it may develop better working and service attitude, this will enhance outcome’s value, increase sales and profits of the organization.

3. Hygienic and Workforce Safety Training
As the title, this kind of training is necessary fro employees, especially those employees work in dangerous working environment. Main objective of this training is to increase the safety awareness in workforce, with this it can minimize the occurring of such safety related accident or incident. The workforce safety quality also increases by running this safety training among employees. Example, how to operate machine in safety and right way, what should employees do when accident happen and others. This training also part of the company CSR objective, provide safety workforce also necessary for a company to create a CSR based company. Cleanliness issues in the work environment also part of provide safety workforce.

4. Skills and knowledge Training
This is the most basic training in every organization and is necessary for organization to keeping survive in this high competition market. Employees is the human capital for organization, it may create valuable outcome for organization and bring revenues. Organization and employees should not satisfy with their current ability or knowledge, they should continuous learning and improving. Organization provide skills and knowledge training to enhance employees skills and knowledge, keeping its workers familiar with the latest technology and knowledge and enhance creativity and innovative.
Result from this training increase outcome value, create competitive advantage, increase sales and profits of company.

The employees’ involvement element also focus on four categories,

1. Social Welfare
In this aspect, employees is encourage to involve themselves in company social welfare activities and volunteer activities likes involve in company charity activities, visit to care center and orphan center, donation and other company CSR department organize activities. Employees’ involvement and support is important to success running such CSR activities. As an example, during natural disaster likes flood, tsunami, many company will helping those victims through donation and volunteer helper to help those victims. Employees are encouraged to take part in such activities.


2. Environmental Welfare
Environmental issues are another important element in CSR perspective. Besides contributed to community through social welfare activity, organization also needs to alert about the environmental issues, such as pollution and global warming. Some of the company may have clean-up activities to keep the environment clean, employees should involve in this kind of activities. For those product-oriental company which may bring negative impact to the environment likes pollution, employees should support the company afford to minimize the pollution effect and solve the problem.

3. Education
Most of the famous and big organization doing CSR through education aspect, such companies provide scholarship, education loan, school assistances, school excellent awards and sponsorship for some education fair. Employees may involve in promoting, preparing, processing, and manage those programme. As an example, Nestle R.O.C.K.s (Reaching Out to Community and Kids), volunteers are given 16 “time-off” for voluntary work in a year.

4. Nourishing Employees
“Wellness at Work” means that amid a safe and comfortable working environment for employees. Organization can held many activities for its employees, like annual family day, annual staff party, annual trip, encourage healthy lifestyles and others. Those activities also conclude as CSR based activities which focus on employees or workforce. Involvement from employees is key point to success those activities. Organization may provide many incentives to encourage participant of employees.

Above eight components will lead to accomplish our main objective, which is employees training and employees involvement in CSR perspective.

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.

CSR can also help to improve the perception of a company among its staff, particularly when staff can become involved through payroll giving, fund raising activities or community volunteering.

Saying this, employee training with CSR in perspective consists of training of employees not only to maximize profits and efficiency but also training to make sure that employees are ethically trained about safety, cleanliness, human rights and much more. this gives them more skills which would make them more marketable in the future. Employee involvement means that companies engage their workers with their operations and when they give back to the society. This not only gives companies a better image in the society's eyes to buy their products, the workers there would also feel more appreciated in the company, causing them to work harder and the training sessions would flow smoothly.

Trend map for our topic

In the olden days, training starts from a small family. A family with a certain skills will be inherited by young generation from the family. Usually, the family members do not want to share the skill with other people. For example, family members who have the skill to make gasing will train their children to learn up the skill to prevent the skills from getting extinct.

After that, mentoring training starts to become useful among the shops. Mentoring is a kind of training that involves a mentor and a trainee. The trainee will follow the mentor to learn and absorb experiences from the mentor. It is a good method because trainee can learn up the skills and experience from the mentor faster and he also can adapt to the job much faster. For instance, a teenager is looking for a job in a car repairing shop. The teenager has to follow his mentor which is a mechanical man to learn up skills from his mentor.

On the path to work in a company, the most common way of trainings using is education from schools and courses from universities and colleges. In schools, teachers teach students basic knowledge and also languages which is their foundation which will be useful in their future. In technical schools, students learn technical skills such as repairing cars, sewing, repairing machines and so on. In universities, students will study courses related to their future career. Students are now focusing more into the knowledge that they will be using in the future career field. For example, a person who wishes to work in an accounting firm has to get a degree related to accounting subject to be able to work in the firm. In companies, the employer will give short courses as training to employees to improve themselves.

Local firms are providing trainings such as information sharing between company, seminar, and internship. Local firms with business relationship are exchanging information to build up strategic alliance. They are sharing information to figure out weakness they have to give training to the employees to strengthen their weaknesses. Other than that, local firms also giving out seminars to their internal customers which is their employees. The seminar will be a one or two days seminars to upgrade their employees’ performance to ensure that the firm is working smoothly. Next, internship is given out to students from universities. This is a method to let the students which are going to graduate expose to the career field that they are going to work after graduation.

In the modern era, International Corporations such as DELL, SONY, INTEL are having e-learning and field training to their employees. E-learning means learning through the internet. It means the employees can learn at any places with internet service. It is a training involving technology. Then, International Corporation also sends employees to their main company in overseas to have field training. The reason the company send their employees to the main company is to let the employees learn their working culture so that, they will bring back the culture to the local company.

Topic of Project

Employees Training and Employess Involvement in CSR perspective

For our topic, the important key point is...Training and Employees Involvement which relate to the CSR perspective. In my opinion training and the employees involvement is clearly interaction between ech others. Training may lead to employees involvement in company SR activies, and in another hands when employees involve in company CSR activities, it may also one of training approach that employer or human resources department can pratice to traing their employees in CSR aspect.

Employee training is a crucial part for an company, through training it can increase the knowledge,skills,quality of the employees. Thus increase quality for the outcome,create value, and increase sales and profit for company. There is many objective for running training programme, develop better commitment of employees to company, and now we can notice that CSR perspective also become a portion of the training programme. In this perspect, arising many question that still can't been answer perfectly, likes what can CSR part can incorporate with the training programme? why the company running CSR training?for its own company interest or force by the market?or is truly consider as CSR based organization and take it as necessary step for it?In the outcoming ISO 26000 in year1010,we believe that it will declare what is consider as CSR company and also training aspect in CSR,hopefully it create a guidelines for all of us.

Solution model

For our group project, solution models that we can aplly in our topic are,
1.Fishbone Diagram
2.Poka Yoke
3.PCDA
4.Lean system in workforce,example improvement team,employee improvement and employee cross-training
5.others solution model from organization,likes Mazda Tree Models.