Trend Discussion about 5 Case Studies

1. Mazda Newsletter- http://www.mazda.com/csr/

Since its establishment, Mazda has sought to establish its business operations firmly in the local community. They focus on Balance between Work and One's Personal Life. Fox example, the company provide super-flextime, nursing leave, and half-day Paid leave system. Mazda Mutual Aid Union organizes activities such as medical treatment, physical disability, education, childcare and nursing. Mazda also provide a comfortable work environment for employees with special needs, increases the number of female employees and positions for women and promotes employment of seniors, and passing on skills.

2. Nichicon Newsletter - http://www.nichicon.co.jp/english/eco/csr_staff.html

Nichicon is a Japanese company that focuses on:

■ Making of a Rewarding Office

■ Educational Training System that Supports the Employee's Ability Improvement

■ Respect for basic human rights and human rights education

■ Etiquette/Manners Training that Enhances Human Value

■ Reinforcement of Welfare

■ Prize-giving System

■ Employee's Health Care Support

■ Securing the Occupational Safety and Health

■ Safety and Health Education and Course

3. Konica Minolta Newsletter - http://www.konicaminolta.com/about/csr/vision/index.html

Corporate Social Responsibility (CSR): The Essence of Our Management

i. Beneficial and safe products

ii. Fair and transparent corporate activities

iii. Communications with society and information disclosure

iv. Environmental protection

v. Contribution to society

vi. Respect for employees

vii. Responsible actions

4. Nomura Holdings Newsletter

-http://www.nomuraholdings.com/csr/humanrights/development.html

CSR in Workplace and Training to Realize Full Potential

This new personnel system, which abolished employee categories based on scope of duties, aims to give all employees greater responsibility for their work and allow them to perform to their full potential. We believe this also adds vitality to the company as a whole.

Hiring

New graduates are hired as whole area employees, specific area employees, while mid-career employees are hired as needed by individual business areas, as whole area employees, specific area employees, or employees.

Retiree Rehiring System

Helping employees achieve a work-life balance following the end of their regular working lives, under this program the Group stands to benefit from the contributions these employees can make using their skills and experience. In addition to providing these employees with work and compensation packages that match their individual abilities and experience.

Training and Development

Provide effective education and training that aid employees' acquisition of knowledge and skills, e-learning and correspondence courses have been added to traditional group training programs. The aim of group-based training is to get employees to improve their ability to analyze on their own initiative.

Promoting Corporate Citizenship Activities

Activities in support of learning and academic, disaster relief activities, projects to preserve the environment, relief activities, projects to preserve the environment, and activities that support culture and the arts. Promoting internal communication will also play an important role in this process.

5. The Star Online > Business

CIMB sets new benchmark for CSR

THE CIMB group has set a new benchmark for corporate social responsibility (CSR). The initial RM100mil donation to CIMB Foundation represents the largest so far for CSR activities in the country.

The CIMB Foundation focuses on:

Community development via Community Link.

This is a programme that is already award winning. It was placed in the Top 3 in the Community and Social Welfare category of the recent Prime Minister's CSR Awards. CIMB was placed alongside Procter & Gamble and Intel as finalists. More information on Community Link can be found at www.cimb.com

Sports development.

This will be more focused on junior talent development and hopefully identify world champions early.

Education.

This will be executed by assisting needy students in all operating geographical coverage of the CIMB Group.

Relevant

As the mode of community empowerment is a fairly focused one. Community Link, for example, is executed by CIMB Bank branches.

Scalable

As the CIMB Foundation is one built to stand the test of time, and the infrastructure that will go towards the CIMB Foundation is to ensure that this effort has longevity and is empowered to promote the well being of its causes.